How successful are your marketing campaigns? Are you talking to the right customer? How do you sales teams react to opportunities? Are your service team constantly dealing with customer issues?
Sage 200 comes with a Customer Relationship Management module that helps you identify and make the most of sales opportunities, by bringing information about customers, sales and service together with your finances.
Connect with your customers
- Plan, execute and measure targeted marketing campaigns.
- Manage all your customer and supplier details including transaction history, multiple contacts and phone numbers.
- Make the most of your marketing resource by using demographics information to build up a picture of your customers.
- Respond to customers anytime, anywhere with access to the information you need in the office or on the move via Blackberry and iPhone.
Target your marketing
- Get the right message to the right people at the right time.
- Quickly identify sales opportunities from your customer database and act on them.
- Easily create e-marketing campaigns with over 90 templates to get you started.
- Specify when to send email campaigns to maximise sales and customer leads.
- Monitor the success of email campaigns and deliver leads by tracking open, click and bounce rates.
- Direct efforts to sales that will be most profitable or you’re more likely to win.
- Repeat elements of a successful campaign to capitalise on positive responses and ensure consistency.
Connect with your teams
- Sage 200 is highly customisable allowing you to plan, execute and measure targeted marketing campaigns using special interests and demographics.
- Give your sales people the information they need by sharing data on pipeline and opportunity.
- Spot opportunities to increase revenue and reduce costs by using personalised dashboards to present data that’s meaningful to your department.
- Make it easy for everyone in your organisation to get the information they need by bringing it all together in the one screen or workspace.
Connect with your business
- Get a better insight into your business with reports and analysis ready to go.
- Quickly and easily build or amend standard reports to reflect the information that’s important to your business.
- Bring data to life by adding charts, graphs and visuals to reports and presentations.